Author: Heather Wendlandt

Six Examples Of Online Research Communities With Patients

Every day I get to speak with a bunch of researchers in the health, well-being and pharma space. I ask them about their insight challenges in order to help them develop new strategies to their online qualitative research and online research communities . It’s the best part of my job actually, I love it! Recently, a lot of researchers…
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Engagement and Gamification in Online Research Communities

Gamification remains a hot research topic, and is used more and more in the research communities we see hosted on Dub’s community software. Here are some excerpts from a fascinating interview I had with one of our clients, Katy Mallios of Spych Research, about how they are using Gamification and other engagement techniques as a…
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IdeaStream™ Can Do That: #2 Concept testing

The next topic of discussion in our ‘how to’ blog series, “IdeaStream can do that” is focused on our concept testing tool, called MarkUp. We will be sharing some standard ways to use the tool along with more creative approaches. First, however, let’s start with the basics about this tool. The MarkUp tool (part of…
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IdeaStream™ Can Do That: #1 Leaderboards

For larger or longer-term communities, a great way to motivate participants and get them engaged is by showing leaderboards of their contribution. This ‘gamifies’ the experience and sets micro challenges to individuals to be better. By highlighting leading contributors you spark the competitive drive in humans effectually and get more from them. Leaderboards can be…
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IdeaStream™ Can Do That: An Introduction

Every week, the team here at Dub host a meeting where we discuss questions and topics that our clients have raised, and how best to tackle them.  It’s a great opportunity to learn what each of us is experiencing and to share knowledge across our offices. One idea that was born out of these meetings…
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